Website Terms of Use

1.1 imperialtrends.co.uk (the site) is run by Imperial Trends LTD (we, us, our), a company registered in England and Wales under company number 15873319. Our registered office is 28 Frederick Road, Leicester, England, LE5 3HE, and our VAT number is GB472906080.

1.2 You can contact us by email at support@imperialtrends.uk.

2.1 These terms apply to your use of the site. By using the site you accept them. If you don't accept them, please don't use the site.

2.2 They cover the site only. Other terms apply to other things:

1. (a) if you become a client, our Client Service Terms apply to our store management, full management and fulfilment services;
2. (b) our online tools at app.imperialtrends.co.uk (PriceWatch, the fee calculators, the Brand risk checker and Trending products) have their own terms (opens in a new tab) and privacy policy (opens in a new tab);
3. (c) our Privacy and Cookies Policy explains how we use personal data, including anything you tell us through the site.

2.3 The site is for businesses, and for people setting up a business. If you use it as a consumer, nothing in these terms affects your legal rights as a consumer.

3.1 The site is free to use. We may change, suspend or withdraw all or part of it at any time. We don't promise that the site, or anything on it, will always be available or free from interruptions or errors.

3.2 You're responsible for your own internet access, devices and security. We don't promise that the site is free from bugs or viruses, so please use your own virus protection.

3.3 You must not:

1. (a) use the site in a way that breaks the law, or for fraud;
2. (b) try to get unauthorised access to the site, the servers it runs on or any connected system or database, or attack it, for example with a denial-of-service attack;
3. (c) introduce viruses, malware or anything else harmful;
4. (d) use automated tools to copy, scrape or collect content or data from the site, except search engines and similar services indexing it for search;
5. (e) misuse the enquiry forms or the chat: no spam or bulk messages, no false details, nothing offensive or unlawful, and no attempts to make the chat ignore its instructions or reveal how it works;
6. (f) copy or reuse our content except as clause 6 allows.

3.4 If you break these terms we may block your access to the site, and if we believe a crime has been committed (for example under the Computer Misuse Act 1990), we may report it to the authorities.

4.1 The content on the site is general information about selling online and about our services. It includes market figures, guides, examples, descriptions of marketplace rules and fees, and anything our chat assistant says. It is not legal, tax, financial or other professional advice, and it isn't advice about your own business. Don't rely on it alone: take advice that fits your situation, and check the original source before you act.

4.2 On our marketplace pages we name the source of each market figure, marketplace rule and fee, and the month we read it. Marketplaces, HMRC and others change their rules, fees and figures often, sometimes without notice, so the information may be out of date by the time you read it. Always check the latest version at the source.

4.3 The examples on the site, such as example orders, shops, dashboards, profits and products, are illustrations only. They are not real results, forecasts or promises.

4.4 Figures about our own track record describe past results across our clients' shops. They are not a prediction of what your shop will achieve: every shop is different.

4.5 We don't promise that using our services, or anything on the site, will produce any particular sales, profit, ranking, approval or account outcome.

4.6 Our online tools give estimates and checks based on the data available when they run. Fee calculations, brand checks, trending data and prices can be wrong or out of date, and a brand check is one check, not a guarantee that a product won't be reported. The tools' own terms apply to them.

4.7 We try to keep the site accurate and up to date, but we don't promise that it is accurate, complete or current.

5.1 When we switch it on, the site has a chat assistant called Mira. Mira is an AI assistant, not a person. It answers from information about our services and from general knowledge, and its answers can be wrong, incomplete or out of date.

5.2 Mira's answers are general information only. They are not advice, and they are not an offer, quote, promise or commitment from us. Nothing Mira says forms part of any contract with us: only a written quote or proposal from our team, together with our Client Service Terms, sets out what we will do and what it costs.

5.3 Please don't share passwords, card or bank details, or anything sensitive in the chat, and don't share other people's personal details. If you leave your name and an email address or phone number, our team may contact you about your enquiry. Before we switch the chat on, we'll add what it keeps, and for how long, to our Privacy and Cookies Policy.

5.4 We may limit, pause or switch off the chat at any time. It has limits on the length of messages and on how many it takes.

5.5 If you'd rather talk to a person, email support@imperialtrends.uk.

6.1 We own, or are licensed to use, the intellectual property in the site and its content, including the text, design, graphics, illustrations, logo and code. They are protected by copyright and other laws.

6.2 You may view the site, and print or download extracts for your own business's reference. You must not copy, republish or use our content for any other purpose, or change any copies, without our written permission. If you share an extract, credit us as its source.

6.3 eBay, Amazon, Etsy, TikTok Shop, OnBuy and the other names on the site are trade marks of their owners. We use them only to describe the marketplaces we work on. We are an independent business: we are not part of, or endorsed by, any of those marketplaces.

7.1 The site links to other sites, such as the marketplaces' help pages and the sources we quote. These links are for your information only. We don't control those sites, and we're not responsible for their content or for any loss or damage from your use of them.

7.2 You may link to our home page, as long as you do it fairly and lawfully, and in a way that doesn't damage our reputation or suggest any association, approval or endorsement that doesn't exist. Please don't show the site inside a frame on another site.

8.1 Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that the law doesn't allow us to exclude or limit.

8.2 This clause covers the site only. Our liability for our services is set out in our Client Service Terms.

8.3 If you use the site for business. Subject to clause 8.1, and to the extent the law allows:

1. (a) we exclude all implied conditions, warranties and other terms that might apply to the site or its content;
2. (b) we are not liable for any loss or damage from relying on general information on the site, or on anything Mira says, as if it were advice (clause 4 and clause 5 explain why);
3. (c) we are not liable for loss of profits, sales, business or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss, arising from your use of, or inability to use, the site;
4. (d) if we are liable to you in connection with the site despite the rest of this clause, our total liability is limited to £100.

8.4 If you use the site as a consumer. The site is free and is provided for general information about our business services. We are not liable to you for any loss of profit, loss of business, business interruption or loss of business opportunity.

9.1 We may change these terms at any time by updating this page. The date at the top shows when they last changed. Please check this page whenever you use the site: the terms in force when you use it apply.

10.1 These terms, and any dispute or claim arising out of or in connection with them or the site (including non-contractual disputes or claims), are governed by the law of England and Wales.

10.2 If you use the site for business, the courts of England and Wales have exclusive jurisdiction. If you're a consumer, you can bring proceedings in the courts of England and Wales, or, if you live in Scotland or Northern Ireland, in the courts where you live.